Foundation Damage Assessment Tool
I took an active role in leading the launch of the Foundation Damage Assessment Tool, a strategic project within the foundation repair industry. This innovative online quiz aimed to capture users at the awareness stage, positioning our brand as a trusted resource. By adopting a user-centric approach, we achieved significant user engagement and growth within a short timeframe.
The Foundation Damage Assessment Tool project stemmed from a strategic initiative to engage with users in the awareness stage of the customer journey. While our previous efforts primarily focused on users in the conversion funnels, we recognized the importance of capturing the attention of potential customers who were seeking information about foundation issues, causes, and solutions.
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To kickstart the project, I helped develop a comprehensive strategy centered around creating an online tool that educated and assisted users in assessing the condition of their property's foundation. This tool was strategically designed to engage potential customers who were at the earliest stages of their foundation repair journey.
I actively collaborated with cross-functional teams, including developers, designers, and content creators, to bring this project to fruition. My involvement in the development phase ensured that the tool was user-friendly and intuitive, offering a seamless experience to users seeking information about foundation repair.
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To promote the Foundation Damage Assessment Tool, I crafted a marketing plan that leveraged various channels, such as our website banners, social media, email campaigns, and educational content. By providing valuable resources and informative content related to foundation repair, we attracted users actively seeking solutions to their property's foundation issues.
The Foundation Damage Assessment Tool has garnered substantial user engagement and increased our brand's credibility within the foundation repair industry. This project not only expanded our user base but also underscored our commitment to providing valuable solutions to users at all stages of their property maintenance journey.
Foundation Damage Assessment Tool
In Action
Website Banners
Crafted and strategically positioned dynamic banners throughout the website. These banners served as compelling calls to action, guiding users to take the quiz. Designed with a keen focus on context and content, they offered a sense of urgency or a passive invitation based on the page's nature.
Quiz Path
The quiz encompasses a sequence of targeted questions, each addressing specific foundation issues and tailored to various foundation types. Each question employs a scoring mechanism that computes the estimated level of foundation damage.
Quiz Results
At the conclusion of the quiz, users receive an estimate of their foundation damage level, accompanied by detailed explanations for each level. Additionally, actionable steps are presented to guide users on their next course of action in their foundation repair journey.