Welcome to my portfolio :)
Hello, I'm Marienis Pelayo, a seasoned Product Marketing Manager driven by a passion for connecting customers with exceptional products. With a strong foundation in product marketing and hands-on experience in product management, I excel at understanding customer needs and leading successful product launches that drive business growth. I'm dedicated to continuously honing my skills and expertise in this ever-evolving field, and I'm excited to explore new opportunities to make a meaningful impact in the industry.
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MARIENIS 'MARY' PELAYO
Product Marketing Manager
850-848-7104
Email:
Location
Austin, TX
Phone:
EXPERIENCE
May 2024 - Nov 2025
Product Marketing Manager
NEON ONE
In this role, I led go-to-market strategy for key product initiatives, including DAFpay, the first integrated Donor-Advised Fund payment option within Neon Pay. I shaped positioning, messaging, and sales enablement to support launch and adoption, driving 600+ nonprofit enrollments within the first 10 months, including a ~90% mid-year adoption spike.
I built and led competitive intelligence programs that increased win rates in key competitive deals from 25% to 60% within six months, equipping sales with clear differentiation through battlecards and objection frameworks.
I also refined product positioning across core Neon One solutions, aligning customer pain points and value drivers to support demand generation and sales. I partnered with Product, Marketing, and Customer Success to turn product updates and market insights into launch plans and adoption resources.
Apr 2023 - Oct 2023
Associate Product Manager
GROUNDWORKS
As an Associate Product Manager, I supported product strategy and execution with a focus on improving user conversion.
By analyzing product performance and prioritizing customer and product requirements, I helped drive a 30% increase in total user conversions within two months.
I worked closely with cross-functional teams to align on roadmap priorities and ensure product updates were clearly communicated across the organization.
This role deepened my understanding of product strategy, prioritization, and data-driven decision-making.
Nov 2022-Mar 2023
Product Marketing Manager
JP GLOBAL DIGITAL
As a Product Marketing Manager, I shifted from supporting execution to owning go-to-market strategy.
I led product launches by defining clear value propositions and aligning cross-functional teams around messaging and activation plans. These efforts drove a 47% increase in customer acquisition within five months.
I also improved internal workflows to streamline campaign execution, contributing to a 35% increase in team productivity.
This role strengthened my ability to turn insights into strategy and drive measurable growth.
May 2021-Oct 2022
Product Marketing Associate
JP GLOBAL DIGITAL
In this role, I focused on building the foundation for product growth. I conducted market and competitive research to identify customer needs, positioning gaps, and expansion opportunities.
Using these insights, I helped shape product positioning and contributed to an integrated marketing strategy across SEO, email, social, and events. These efforts resulted in a 250% increase in website traffic within six months and supported the development of three new strategic partnerships.
This experience strengthened my understanding of how research, positioning, and multi-channel execution drive product adoption.
EDUCATION
2017-2021
Bachelor's Degree
FLORIDA STATE UNIVERSITY
I am proud to have graduated from Florida State University in 2021 with Cum Laude honors. During my time at FSU, I immersed myself in a rigorous curriculum that included courses in marketing, statistics, and consumer behavior, among others. I also gained valuable hands-on experience through my internship and extracurricular activities. Through these experiences, I developed strong analytical, communication, and problem-solving skills that have been invaluable in my professional career.
SKILLS
Product Positioning & Messaging
Competitive Intelligence
Sales Enablement & Narrative Development
GTM Strategy & Launch Planning
Customer & Market Insights
Data-Driven Growth Strategy
PORTFOLIO
01
Foundation Damage Assesment Tool
I took an active role in leading the launch of the Foundation Damage Assessment Tool, a strategic project within the foundation repair industry. This innovative online quiz aimed to capture users at the awareness stage, positioning our brand as a trusted resource. By adopting a user-centric approach, we achieved significant user engagement and growth within a short timeframe.
03
Collaboration Tools Launch Campaign
I led the development and execution of a successful go-to-market strategy for a new product launch. The campaign focused on releasing three key features based on customer needs and insights gathered from customer feedback and the customer discovery program. Our goal was to improve the user experience and increase overall revenue. Through a customer-focused approach and collaboration with cross-functional teams, we achieved a 47% increase in customers in just five months.
02
Brand Awareness Campaign
Led a comprehensive marketing campaign, leveraging SEO, social media, email marketing, online events, and other channels to drive lead generation, customer engagement, and product adoption. Through my efforts, we achieved a 250% increase in website traffic in six months, showcasing my ability to develop data-driven, impactful marketing strategies.
04
Strategic Partnership Development
Through strategic partnership development, I expanded our product offerings and created new growth opportunities for our portfolio. By identifying and collaborating with scanner brands, we were able to increase market share and establish ourselves as thought leaders in the reality capture software industry. Our partnerships included joint marketing efforts, co-branded content, and cross-selling opportunities.