Welcome to my portfolio :)
Hello, I'm Marienis Pelayo, a seasoned Product Marketing Manager driven by a passion for connecting customers with exceptional products. With a strong foundation in product marketing and hands-on experience in product management, I excel at understanding customer needs and leading successful product launches that drive business growth. I'm dedicated to continuously honing my skills and expertise in this ever-evolving field, and I'm excited to explore new opportunities to make a meaningful impact in the industry.
MARIENIS PELAYO
Product Marketing Manager
850-848-7104
Email:
Location
Tampa, FL 33637
Phone:
EXPERIENCE
Apr 2023 - Oct 2023
Associate Product Manager
GROUNDWORKS
As an Associate Product Manager at Groundworks, I played a vital role in developing and executing product strategies that led to a 30% growth in total user conversions in just two months. My responsibilities included gathering and prioritizing customer and product requirements, analyzing product performance, and staying updated on industry trends. Effective communication was key as I ensured updates and plans were transparently conveyed to foster collaboration across the organization. These experiences strengthened my strategic insights and ability to work effectively within cross-functional teams, contributing to our product's success.
Nov 2022-Mar 2023
Product Marketing Manager
JP GLOBAL DIGITAL
While I was a Product Marketing Manager, I successfully launched multiple products by developing and executing go-to-market strategies that resonated with our target audience. By conducting market research and collaborating with cross-functional teams, I was able to identify customer needs and preferences and create compelling product value propositions that drove a 47% increase in customer acquisition in just five months. Additionally, through managing a team of digital marketing specialists and implementing agile project management principles, I increased team productivity and efficiency by 35%. These experiences have honed my skills in leadership, collaboration, and strategic thinking, enabling me to drive impactful results for the companies I work with.
May 2021-Oct 2022
Product Marketing Associate
JP GLOBAL DIGITAL
During my time as a Product Marketing Associate, I conducted thorough market research and analysis to identify customer needs, preferences, and behaviors, and used these insights to create effective product positioning and messaging strategies. By analyzing industry trends and competitive landscape, I was able to identify new growth opportunities for the company's product portfolio, leading to the development of three successful partnerships that expanded the company's reach and created new opportunities for growth. Collaborating with cross-functional teams, I developed and implemented an integrated marketing strategy that utilized SEO, social media, email marketing, events, and other channels to drive lead generation, customer engagement, and product adoption, resulting in a 250% increase in website traffic in just six months.
EDUCATION
2017-2021
FLORIDA STATE UNIVERSITY
Bachelor's Degree
I am proud to have graduated from Florida State University in 2021 with Cum Laude honors. During my time at FSU, I immersed myself in a rigorous curriculum that included courses in marketing, statistics, and consumer behavior, among others. I also gained valuable hands-on experience through my internship and extracurricular activities. Through these experiences, I developed strong analytical, communication, and problem-solving skills that have been invaluable in my professional career.
SKILLS
Product Planning and Launch
Product Positioning and Messaging
Cross-functional Collaboration
Go-to-Market Strategy
Customer Understanding and Insights
Data Analysis and Interpretation
PORTFOLIO
01
Foundation Damage Assesment Tool
I took an active role in leading the launch of the Foundation Damage Assessment Tool, a strategic project within the foundation repair industry. This innovative online quiz aimed to capture users at the awareness stage, positioning our brand as a trusted resource. By adopting a user-centric approach, we achieved significant user engagement and growth within a short timeframe.
03
Collaboration Tools Launch Campaign
I led the development and execution of a successful go-to-market strategy for a new product launch. The campaign focused on releasing three key features based on customer needs and insights gathered from customer feedback and the customer discovery program. Our goal was to improve the user experience and increase overall revenue. Through a customer-focused approach and collaboration with cross-functional teams, we achieved a 47% increase in customers in just five months.
02
Brand Awareness Campaign
Led a comprehensive marketing campaign, leveraging SEO, social media, email marketing, online events, and other channels to drive lead generation, customer engagement, and product adoption. Through my efforts, we achieved a 250% increase in website traffic in six months, showcasing my ability to develop data-driven, impactful marketing strategies.
04
Strategic Partnership Development
Through strategic partnership development, I expanded our product offerings and created new growth opportunities for our portfolio. By identifying and collaborating with scanner brands, we were able to increase market share and establish ourselves as thought leaders in the reality capture software industry. Our partnerships included joint marketing efforts, co-branded content, and cross-selling opportunities.