MARIENIS PELAYO

Strategic Partnership Development

Through strategic partnership development, I expanded our product offerings and created new growth opportunities for our portfolio. By identifying and collaborating with scanner brands, we were able to increase market share and establish ourselves as thought leaders in the reality capture software industry. Our partnerships included joint marketing efforts, co-branded content, and cross-selling opportunities.

I conducted extensive market research, analyzing trends, competitors, and potential partners' strengths and weaknesses. I developed a partnership strategy with clear goals, target partners, and a timeline. Our product management and sales teams collaborated to create a compelling value proposition for each partner.

I negotiated and implemented partnerships with three scanner brands (terrestrial and mobile), including joint marketing and sales efforts, co-branded content, and cross-selling opportunities. These partnerships expanded our product offerings, increased market share, and established us as industry thought leaders.

Impact

• Expanded product offerings
• Increased market share
• Established thought leadership
• Enhanced brand reputation and visibility