Collaboration Tools Launch Campaign
I led the development and execution of a comprehensive product launch strategy for a bundle new software features, resulting in a 47% increase in customers in just five months.
To inform our product development and marketing messaging, I conducted customer discovery interviews and gathered feedback to identify key pain points and areas for improvement on collaboration. Collaborating with product management, we developed three key features: tablet mode, BIM model overlay, and sharable links. I also created buyer personas and user stories to guide product development and marketing messaging.
Our go-to-market strategy involved developing a compelling product value proposition and messaging framework. I created a product launch plan, including timeline, budget, and resources, and collaborated with cross-functional teams to ensure alignment and execution.
To execute the launch, I created product positioning and competitive differentiation messaging, developed product launch content (press release, blog posts, social media, email campaigns), and executed paid advertising campaigns (Google Ads, LinkedIn Ads). Additionally, I built sales enablement materials (product demos, case studies) to equip our sales team to effectively communicate the product's value to potential customers.
The results of our product launch campaign were impressive
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47% increase in customers in five months
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20% increase in monthly recurring revenue
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4.5/5 customer satisfaction rating.
This success demonstrated the value of customer-centric product development and marketing, as well as the effectiveness of data-driven marketing strategies. By establishing the product as a leader in the industry, we showcased the impact of product marketing in driving business growth.
Social Proof
Launches Announcements
Business Metris
Software Users Increase
​This graph illustrates the increase in monthly active users for our software over time, with a particular focus on the period from June to October when we executed our product launch campaign. While the campaign was successful in driving initial user growth, the graph shows that user adoption continued to increase steadily even after the campaign ended. This sustained growth is a testament to the value of the product and the ongoing efforts of our marketing and product teams to drive user engagement and retention.
Clients Sources
Our launch campaign was successful in attracting new customers, with 47% of our new clients coming from marketing efforts. This graph highlights the impact of our marketing strategy on acquiring new customers and shows the effectiveness of our approach in driving business growth. By focusing on targeted messaging and outreach, we were able to increase our customer base and establish our brand as a leader in the industry.